YouTube star Emma Chamberlain is the new face of Lancôme

French beauty brand Lancôme added a new name to its brand ambassadors. Youth. Emma Chamberlain, the YouTube star and content producer loved by the generation, became the new face of the brand.

French beauty giant Lancôme, which mostly works with movie and TV actors as brand ambassadors, announced its new face. 21-year-old fashion icon Emma Chamberlain, who first became known for the popular You-Tube channel she founded at the age of 16, has become the global ambassador of the brand.

Chamberlain’s YouTube channel currently has 11.9 million subscribers and more than 30 million social media followers. The famous star also hosts a successful podcast called ‘Anything Goes with Emma Chamberlain’ and runs her own coffee company.

Lancôme, which is owned by L’Oreal, decided to work with Chamberlain to appeal to a younger demographic and teamed up with the famous name, who is also a content producer, to create a four-episode web series.

Emma Chamberlain made the following statement about becoming the face of Lancôme: “I’ve always had my own idea of ​​beauty. I tried to somehow combine comfort and beauty. So, when Lancôme approached me, I was so honored and excited that the brand understood and appreciated who I was.”

Françoise Lehmann, Lancôme International President, said: “I am proud to welcome Emma to the Lancôme family. In addition to achieving so much at such an early age, Emma is admired by the younger generation for the perspectives she shares. Her original style and the way she uses it to discuss meaningful topics It is impossible not to appreciate the humor.”